Winchester Va Businesses- Not Doing This? You’re Missing Out!
WoW! You just wouldn’t believe how many Winchester Va businesses that I visit that have not started doing this one simple thing that can instantly turn their business around.
I mean it’s unsettling seeing this many businesses in Winchester fail to grasp onto the most important aspect of marketing their business.
What is it? List Building.
It’s simply crazy when I speak with business owners who spend thousands of dollars every single year in advertising but not capture any of the customers information. And the businesses that do collect information don’t even use it.
Let’s take a quick look at why every business should collect customer information and use it regularly.
- You’ve Paid For IT – The most important reason to collect and use customer information is because when a customer calls or visits your business, you have paid for that lead. Every customer that comes to your business got there through either money or time that you spent getting them there. Don’t waste your hard earned money and especially time by not adding your customers to a database.
- It Cost Less In The Long Run- When you have a database of 200, 400, or 800 people who know, like, and love your service you have a goldmine of opportunity. Getting a customer to use your service the first time costs 10 times more than it does to followup and get them to use your services again the second, third, and fourth time. Ex: If you spend $200 in an advertisement and get 5 new customers to buy $50 worth of services each then you will have profited only $50. But if you spend just $2 emailing, mailing, or calling those same 5 customers that already like you and inform them about a new product, a special, or a new service that you can offer them and 2 customers buy at $50 a piece, you will have profited $100. This is just a small example of how big the profits can be with a solid followup plan.
- Double, Triple, Quadruple, Your Advertising Response – Businesses in Winchester Va can dramatically increase the response of the advertising that you currently do by building a list and following up. Advertising is the lifeblood of your business, but customer retention is the secret to longterm wealth. I’m not suggesting that you follow up with customers in order for you to stop advertising. I’m suggesting that you follow up so that you can get more out of your advertising. Because it is important for every business to bring in new customers through advertising, no matter how much follow up they do.
- It’s Smart – If I haven’t sold you on anything else, then just realize that it’s just smart business. One reason it’s smart is because most of your competition isn’t doing it. If you want to rise well above other businesses in your field then this is a very easy way to do it. Especially if you are the type of business that sells quality rather than the lowest price in town.
There are many great ways to build a customer list both online and off. I can show you some quick ways to get started and how to make the process fully automatic, so you can continue to focus on running your business while building a monster customer list. Contact me: dozierdd@mymediaprofit.com
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